How do you know when a strategy has really landed?
“The real test of a strategy is whether it seeps into everyday conversations”
When failing is gaining
“Making mistakes is both human and necessary – the key is what we do next”
Data, assumptions and challenges
“The IC Index throws up lots of interesting hypotheses that would benefit from further, more refined testing”
Everyday winners (and the odd fancy chicken dinner)
“Being an award winner is an outcome – winning is a rather less sophisticated daily habit”
How university prepared me for a career in internal comms
“There’s no single route into internal comms – and that’s a good thing”
Why print beats digital for ‘hard-to-reach’ audiences
“Not everyone starts their day by opening an intranet homepage”
Get the most value out of your site visits
“When new information appears, you update your thinking – and that’s exactly what we did”
It’s all about the why… not just the what
“When communications work like this, they stop being background noise”
Rethinking the change curve
“While the change curve has a lot of merit... it doesn’t always reflect reality”
Is Internal Communications creative?
“The constraints we often have to work within lead to a vibrant and exciting creative working environment”