Crisis communications: Four steps to navigate the storm
Tom Abbott, Partner – Strategy, shares some of his hard-earned advice for managing crisis communications and shares his four-step framework for getting it right…
Does it matter if people in your teams can write well?
Tom Abbott, Partner – Strategy, asks does it matter if people in your teams can write well, and how can they write more effectively?
Is internal communications creative?
How a conversation with Tom Abbott, Managing Partner, sparked a debate on whether internal communications is a truly creative discipline. In our latest blog, Tom shares his views on creativity, internal communications and what a new entry to our industry might expect…
What’s the difference between internal communications and employee engagement?
If you need to explain the difference between internal communications and employee engagement, it’s time to take the lanyard test…
Making internal communications a key player in the ‘Great Renegotiation’
Employment trends show us that colleagues are entering the 'Great Renegotiation', and internal communications can play a key role in responding to their needs.
Time to invest in CSR and ESG communications?
Have you got a CSR and ESG communications plan, or are they just part of the business jargon that get lost in the mix? Tom Abbott, Managing Partner at 44 Communications, explains why talking openly about CSR and ESG in your comms mix is A-OK.
Hybrid working: Cutting through the noise
44’s Managing Partner Tom Abbott explains why the basics of change communications will stand you in good stead when navigating hybrid working.
4 is the number for 44!
We’re excited to be celebrating with our amazing clients after being shortlisted in the latest Institute of Internal Communication (IoIC) Central and North Awards – with three projects shortlisted four times over three categories...
Three steps to behaviour change
Space, clarity and safety – the three elements 44’s Tom Abbott, Managing Partner – Strategy, believes are necessary to help a campaign deliver real behavioural change.
Communicating with agility
We are often challenged to be more agile, but what does ‘agility’ mean, and can we take a strategic approach to agility?
