When is IC not IC?
“Is change communications a specific and separate entity? I’d argue not”
Five attention-grabbing essentials
“To make an impact, you need to break through with strategies that grab attention”
Styling it out…
“Creating style guides is painstaking work – but worth it in the end”
Five ways to improve your writing
“Get to the point quickly, and say what you need to say concisely”
Does writing well matter?
“Even in a dynamic world, well-crafted, old-school text remains incredibly important”
Think like a researcher
“Knowing the strengths and limitations of the data you’re using gets you a step ahead”
The Generation Game
“Plan comms around what unites your employees, rather than what we perceive divides them”