Developing treatments and medicines for managing diabetes is an important focus for pharmaceutical business Boehringer Ingelheim. We were challenged to create a brand-focused internal campaign that would make employees feel proud of the company’s work in this area, as well as encourage them personally to make better choices and get more active in a bid to prevent Type 2 diabetes.

The campaign and Take a Step Challenge really captured employees’ imagination. Around a third of employees took part across 62 teams and, over eight weeks, walked 18,601,799 steps – enough to take them around the world! Boehringer Ingelheim’s Head of Cardiometabolism, said: “Step Up gave the competitive spirit across the company a great boost and everyone who participated moved a little more and ate a little more fruit. It was an excellent example of what a well-thought through and proactively designed campaign looks like. Step Up gives us a great benchmark, illustrating the power of executing a smart plan.”