Space, clarity and safety – the three elements 44’s Tom Abbott, Managing Partner – Strategy, believes are necessary to help a campaign deliver real behavioural change.

We are often challenged to be more agile, but what does ‘agility’ mean, and can we take a strategic approach to agility?

Tom Abbott, 44’s Head of Strategy, looks at how silence can be a valuable communications tool, as well as the importance of making every message count...

What have some of the UK’s leading Internal Communications leaders learned from the coronavirus in the first weeks and months of the outbreak?

Tom Abbott, 44’s Head of Strategy, has spent much of the last week advising clients on crisis communications during the coronavirus outbreak. Here are his thoughts.

Struggling to get employee insights from across your organisation? Listening to the same voices time after time? Getting fresh perspectives is critical.

With the results of the recent general election still fresh in our minds, we explore the idea that there may be some lessons here for internal communicators.

Today is Voice Live – the event where internal communications professionals come to talk. Our own Tom Abbott is presenting his thoughts about our industry’s future… here’s a sneak peek.

How many times have you heard one of so many rules of employee engagement quoted as set-in-stone fact? But why have some become so accepted, and how does it help us to question them?