The Challenge
A number of our clients have a requirement to communicate key messages with disparate, frontline audiences across locations, or those considered ‘deskless’.
The Solution
We have a strong print publication offer, currently producing two regular tabloid-style newspapers and two quarterly magazines. These print products are distributed to site locations, supported by local champions who help get copies into people’s hands.
They mix news updates with people-based features and tabloid-style campaigns to support strategic goals, for example, around health and safety. The focus remains on plain English, clean design, and strong photography and graphics.
“The publication is a huge success. It’s been wonderful seeing the newspaper evolve over the years as we’ve worked together with 44 Communications to adapt the messaging so it aligns with our company’s values and goals.”
Harry Levey, On Track’s Editor and Internal Communications and Employee Engagement Manager, Siemens Mobility
“Sizewell C View is our latest print product that is designed to connect with a traditionally hard-to-reach audience. It’s not only a news source, but a keepsake, which we know employees share with family and friends, and say: ‘I’m helping to build this’.”
Nick Robbins, Account Director, 44 Communications
The Results
As well as multiple IoIC award wins, our publications deliver impact for their businesses. Three-quarters of respondents to an all-colleague survey at EDF said they read the newspaper regularly. The CEO of one organisation said: “I am never too tired to read it. It is a fantastic, insightful, simple (but not simplistic) paper. Thank you to the brilliant team which produces it.”
“The Point has fulfilled a vital function in engaging a deskless workforce at Hinkley Point C. Readers tell us they’re proud to be included in The Point and they await each issue.”
Nick Robbins, Account Director, 44 Communications
