Rethinking the change curve
Tom Abbott, Partner – Strategy, challenges the classic change curve and explores how internal comms can equip leaders to stay present, empathetic and effective throughout the unpredictable journey of transformation…
Authenticity at the top: rethinking leadership communication
Tom Abbott, Partner – Strategy, reflects on the importance of leadership communications, and shares how internal comms teams can help senior leaders build confidence, authenticity and psychological safety when engaging with their workforce.
When is internal communications not internal communications?
Tom Abbott, Partner – Strategy, explores the blurred lines between internal and change communications, and offers insights into preparing your organisation for change and ensuring a smooth transition for your workforce.
Crisis communications: Four steps to navigate the storm
Tom Abbott, Partner – Strategy, shares some of his hard-earned advice for managing crisis communications and shares his four-step framework for getting it right…
Does it matter if people in your teams can write well?
Tom Abbott, Partner – Strategy, asks does it matter if people in your teams can write well, and how can they write more effectively?
Is internal communications creative?
How a conversation with Tom Abbott, Managing Partner, sparked a debate on whether internal communications is a truly creative discipline. In our latest blog, Tom shares his views on creativity, internal communications and what a new entry to our industry might expect…
What’s the difference between internal communications and employee engagement?
If you need to explain the difference between internal communications and employee engagement, it’s time to take the lanyard test…
Making internal communications a key player in the ‘Great Renegotiation’
Employment trends show us that colleagues are entering the 'Great Renegotiation', and internal communications can play a key role in responding to their needs.
Time to invest in CSR and ESG communications?
Have you got a CSR and ESG communications plan, or are they just part of the business jargon that get lost in the mix? Tom Abbott, Managing Partner at 44 Communications, explains why talking openly about CSR and ESG in your comms mix is A-OK.
Hybrid working: Cutting through the noise
44’s Managing Partner Tom Abbott explains why the basics of change communications will stand you in good stead when navigating hybrid working.
