Ever watched Tiny House Nation on Netflix? If you haven’t, you should. It’s a reality show about the inventive ways people are building and living in their mini dream homes. Experts John Weisbarth and Zack Giffin show space-reliant residents that bigger isn’t always better, and small spaces can be crafted to accommodate a comfortable lifestyle. It’s about being clever with what you have, thinking outside the box and coming up with creative solutions.
And it got me thinking… that’s exactly what designing employee engagement campaigns can be like. As much as we’d love to have free rein and run wild with our ideas, in reality there are always constraints. Granted, not necessarily physical space, but budget, time or even audience can all be barriers. But, as Tiny House Nation shows us, scaling back doesn’t mean you need to stifle your creativity, or that your employee engagement campaign won’t be as good. In fact, knowing that particular challenges lie ahead give you all the more reason to work smart and maximise the available resources. It can actually help you come up with the best ideas.
So, channelling Weisbarth and Giffin, here are a few things to consider when you’re planning your next employee engagement campaign, and you need to be crafty with your resources:
It’s not only about what you say, but when you say it. As the saying goes, timing is everything. When scheduling your next employee engagement campaign, think about the comms that are already going out, and see which, if any, existing opportunities you can make use of. Doing so doesn’t mean your engagement campaign won’t have its own identity – in fact, if you’re strategic about it, you can amplify your messages with minimal effort and cost. You’re just making sure your comms are working as hard as you are.
Get the most out of your channels
It’s tempting to think that you need to invest in all available channels to cover all bases. But that’s not always possible, and sometimes it can be just as productive to take a fresh look at which channels you use and how you’re using them. I recently saw this video which showed how light and shadows were used to enhance an advert for BBC’s Dracula series, giving it a new lease of life at night. Apply the same thought process to your channels. Are there features or capabilities that you’re not taking advantage of? Have a look at what’s within the realms of possibility. Every employee engagement campaign is a chance to switch things up.
Prioritise your audience
Remember, who you’re talking to is just as important as what you’re saying. Let’s think back to Tiny House Nation. It’s all about crafting a bespoke product that’s perfectly tailored for a particular audience. It’s the same for employee engagement campaigns. One size doesn’t fit all. Even if your audience is a challenging one – perhaps they’re always on the road, or there’s an entrenched scepticism – there’ll always be a new or different solution to make sure you reach everyone you need to.
If you need a helping hand with your next employee engagement campaign – large or small – why not get in touch?