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Case study: Volkswagen Group UK

Content, digital and strategic services delivered for one of the UK’s biggest automotive companies

  • Creating an integrated digital content strategy for employees of five vehicle brands.
  • Consistently exceeding KPI performance targets.
  • Winner of an Award of Excellence at the IoIC Central and North Awards 2017.

In the ultra-competitive automotive industry, the race to attract, retain and develop the best talent can be the difference between success and failure.

Using our creative expertise in employee engagement, we’ve helped to revamp Volkswagen Group Internal Communications team to revamp the company’s internal publication, launch a new intranet, shape and implement a new content strategy and roll out other associated communications covering talent management, career pathways, people development and gender intelligence.


Having revitalised the company’s employee magazine LIFE, 44 worked with the Group’s HR team to apply the same quality design, content and strategic thinking across a suite of other print and digital communications. LIFE Online, the new company intranet, has quickly become the go‐to place for colleagues.

We also supported a number of major strategic employee campaigns, including the award-winning ‘A Day in Their Shoes’ initiative, which culminated in a day of events dedicated to discussing the myths, issues and opportunities of having a diverse workforce.


The initial KPI for the new intranet was to achieve 90,000 page views per month. Site hits have been consistently above this since launch, including peaks of more than 109,000 views per month!

LIFE Online has become a star player in our internal channels mix. It’s transformed the way we keep employees informed – providing instant and mobile-accessible updates in a clean and easy-to-read format, and creating an archive of high-quality, rich and compelling content. Our employees say they don’t know what they’d do without it now!”

Internal Communications and Engagement Manager – Volkswagen Group UK
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