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Case study: Vodafone

Increasing pride, awareness and knowledge within an 18,000 strong workforce

  • Delivering print, digital, film, campaigns, events and merchandise to Vodafone employees.
  • Producing booklets, intranet content, roadshows, selfie walls and interactive videos.
  • The award-winning Network Pocket Guide increased confidence of 78% of survey respondents.

Many businesses switch their strategic focus – but only some are successful in taking their employees with them.

To compete in its tough market, Vodafone has recently placed greater emphasis on new products, customer service operations and improving its employee experience.

Impressed by our know-how in campaign management, content, design and the production of diverse communications collateral, Vodafone recruited 44 to help inform and enable its workforce. We’ve since tackled subjects such as raising awareness of the company’s network capabilities, encouraging career development and promoting colleague support services.


Using a combination of print, digital and video, we’ve delivered successful creative campaigns to help fulfil Vodafone’s strategic objectives. One of the largest was promoting the company’s mission to become Britain’s strongest and most powerful network.

This was followed by the Vodafone People Experience campaign to help promote career opportunities, rolled out through innovative mechanisms such as interactive videos and selfie walls. Other communication projects include engagement projects for the Finance and frontline Operations teams, communication to MPs, branded clothing and even branded power banks.


“44 always goes above and beyond to deliver what we need. With ‘Be Your Best’, we wanted our employees to be at the heart of the campaign – 44 interpreted this brief in a creative and innovative way with the selfie-style visual treatment and blog-style case studies. The campaign went down very well internally and, as always, 44 were responsive, enthusiastic and delivered quality results.”

Business Partner – CS&O at Vodafone
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