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Case study: Sainsbury’s

Inspiring a 195,000-strong workforce and suppliers with lively, people-led content

  • Revitalising a much-loved, 70-year-old colleague magazine
  • Winner of four Awards of Excellence at the IoIC Central and North Awards 2018.

Bringing our strategic, content and design skills to bear for Sainsbury’s, we help produce The Journal: a fast-paced people magazine aimed at all colleagues and one of the company’s main communication channels. 


In early 2017, we revamped the 70-year-old publication with modern designs, dynamic creative concepts and a blend of fun content, stylish colleague photography and imaginative illustrations.

Industry experts were impressed with the new-look channel. At the IoIC Central and North Awards in 2018, The Journal received four Awards of Excellence for the quality of its work: Best Magazine, Best Design and two in the Best Imagery category.


“We’re really pleased with the new-look <em>Journal.</em> As well as crafting a smart and fresh new design, the 44 team has raised the bar creatively too, making nice use of illustrations and photography to bring our key colleague messages to life.”

Internal Communications Manager, Sainsbury’s
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