The story behind the project
We caught up with Annabel Arkless, Director of Income Generation & Marketing at Zoe’s Place, to hear her thoughts on working with 44, the challenges on the project and the growing sense of pride amongst colleagues following the rebrand…
What was your challenge?
For us, the challenge was a really disunified brand. We had a low level of identity across our visuals and brand. We wanted the brand to be unifying across all sites – to create a strong identity and that sense of one charity. We also knew that for our cause to be heard, we had to be clear with the core messaging of who we are and what it is we do, so it was suitable for replication across the three sites.