Vodafone roadshows champion a mighty mission

The challenge

How do you inform and inspire 18,000 employees about the complexities and qualities of a huge mobile phone network? We needed a fun, imaginative way to tell the Vodafone story, build pride and create ambassadors for the business.

The solution

Inspired by the alter-egos of Clark Kent and Peter Parker (if you know your superheroes), we created a superhero-themed campaign to bring to life the company’s mission of becoming Britain’s strongest and most powerful network. The centrepiece was a small but mighty pocket guide, supported by Vodafone roadshows, and a series of superhero promotional materials, including intranet web banners, plasma screens and digital guides.

The results

By the end of the campaign, more than 95% of employees were proud owners of their own pocket guide. The digital version was downloaded more than 2,000 times, and a follow-up survey revealed 78% of respondents said they were more confident talking about the network after the campaign and Vodafone roadshows, which we think is pretty super. More than 95% of employees had a pocket guide by the end of the campaign. And in a follow-up survey, 78% of respondents were more confident talking about the network after the campaign.