Not your average Vodafone people experience.
The challenge
The HR team were looking for a way to promote the Vodafone ‘people experience’. They wanted to raise awareness of the benefits and services on offer to all 18,000 employees, add value to recruitment, and make people really proud to work at Vodafone.
The solution
Our central creative inspiration was a focus on real people. We wanted to share stories of the real Vodafone people experience, finding out how they enjoyed the benefits on offer and what they loved about Vodafone.
We produced a comprehensive, multi-channel, interactive Vodafone people experience campaign to reach and resonate with all employees. To generate intrigue, we teased case studies on large-scale atrium banners and plasma screens on sites. Five bespoke case study videos and supporting photography were then hosted on an HTML-built video wall and shared internally throughout Vodafone. And a PDF storybook and 16-page e-brochure was shared, as well as being printed and distributed at sites, conferences and roadshow events.
The results
The Vodafone people experience campaign created a real buzz, and the content proved so successful that further HR installations were created and set up on site. Engagement with Vodafone’s benefits also saw an increase. For instance, the shopping discount spend is now more than £11.5m, helping to save Vodafone employees £1.2m.
