The first opportunity was to work with the Mudwalls team to set down the company narrative – its history, its future, and the story behind its ethical, sustainable, and honest food. We then shaped this narrative into key content areas on the site supported by rich imagery and a new Mudwalls introductory video to awaken the senses.
The Mudwalls brand was already very established, however we were able to give the brand assets a digital facelift, with new fonts, imagery treatments and user-experience embellishments which brought the brand to life on screen.