Revamp for Tarmac’s One employee communication

Tarmac employee communication

“Even after 20 years of working on employee magazines, I was blown away by the concepts and again when we opened the first proofs. I knew 44 would shake it up for us but this is transformed. Our people love the new format and I’m proud that we finally have a stunning online version too.”

Head of Communications and Corporate Affairs – Tarmac

The challenge

Despite a strong history, One Magazine – a crucial tool for Tarmac employee communication – had lost its way and was no longer doing the vital job of reflecting and celebrating the work of Tarmac’s 7,000-strong team. It was up to us to breathe a new lease of life into the channel, and transform it into a must-read resource.

The solution

The revitalised One Magazine needed to be an interesting, informative and relevant snapshot of life at Tarmac, which spoke to employees and celebrated their hard work. Simplicity and inclusivity were key to our vision. Short, punchy content and quality portrait photography which gave an insight into the front line built a light, but essential read. As well as the all-new print employee communication channel, we introduced a corresponding online channel to really maximise engagement.

The results

The new magazine and website have become important resources for the Tarmac employee communication team and for colleagues around the business. In its first two weeks, 953 unique users enjoyed One Online, on average looking at five pages per session for almost five minutes. One Magazine and One Online have also been nominated for Best Imagery, Best Feature Writing awards, and won Best Digital Channel at the Institute of Internal Communication Central and North Awards 2018.

Tarmac employee communication
Alan Coates

Why we love it

“Tarmac One is a fantastic example of print and digital channels working together. Working with the Tarmac team we’re able to cater for those who want to read the magazine and flip through on-site, or engage with the content and watch the videos through the online edition. The way they work together from a content perspective, really is something very special.”

Alan Coates, Partner – Digital