Conference storytelling brings innovation to lifeAdmin2019-10-10T09:43:42+01:00
Conference storytelling brings innovation to life
“The team was excellent throughout the development of the LCNI digital materials. They were focused, clear on the outputs and offered an excellent level of creativity.”
Innovation Delivery Manager, Gas Transmission, National Grid
At the Low Carbon Networks and Innovation (LCNI) conference, National Grid’s Gas Transmission network wanted to explain and promote Customer Low Cost Connections, known as Project CLoCC. With so many things at LCNI to see and do, they needed creative conference storytelling to draw people to their stand over others.
We created Bob and Rachel – two representative CLoCC customers, to explain the benefits with a personal touch. Using this narrative, we delivered a series of animated films that were produced as mini websites. These mini sites then appeared on touchscreen displays around the event to support our conference storytelling goal
The conference storytelling materials helped CLoCC to stand out to more than 1,600 visitors who attended the conference. The films were also shown at Utility Week Live, to further promote this as an area of innovation for National Grid’s Gas Transmission network.