International soft drinks company Britvic want to make Fruit Shoot a top kids’ brand by 2022, and had rebranded the product as a healthy treat that parents can feel good about giving their kids. To support this internally, the Internal Communications team needed a brand campaign to shift perceptions and promote the Fruit Shoot mission among employees.
We set up and managed a brand campaign across all Britvic sites – an employee-focused twist on the external ad strapline: ‘It’s my Thing’. The star of the campaign was a magic selfie mirror, which travelled to every site along with some fruity props. Employees were asked to write ‘their thing’ on branded whiteboard signs, pose for a photo, and share their snaps on the company intranet. We also created branded noticeboards for employees to pin up their best selfies, and party packs to dress up sites and add to the buzz.
All eight sites got involved to share ‘their thing’, with employees dressing up, snapping selfies, and filling up the noticeboards – all to unlock their inner child in line with the above the line advertising. The campaign helped employees build their knowledge of the Fruit Shoot range, and understand the brand’s importance to Britvic’s future.
Why we love it
“The selfie mirror was a real hit – it was an opportunity to spread awareness of the Fruit Shoot brand across different Britvic teams, and for employees to have some fun too.”