Cutting accidents with corporate animations

“The animation developed by 44 Communications was high-quality, simple, effective, and targeted at the audience of multicultural workers in the food industry.”

Head of Health & Safety, 2 Sisters

The challenge

Powerfully communicating good safety practice can be the difference between life or death. But for the 2 Sisters Food Group it’s no easy feat, especially with 23,000 employees across the country speaking 42 different languages.

The solution

Our answer was simple – entertaining storytelling without words. Through a series of six fun corporate animations, we created four characters that embodied both good and bad health and safety practice. These characters showed the right and wrong way of behaving in various situations to ensure critical safety messages had maximum impact and universal appeal.

The results

Since the animations were shown, there’s been an overall drop in the number of accidents at 2 Sisters to below the food industry average. The campaign also received industry recognition with an Award of Excellence at the Institute of Internal Communication (IoIC) Central and North Awards.