Uniting a large, disparate, multi-contractor workforce with engaging communications
- Launching a channel for the UK’s first new nuclear power station in a generation.
- Building collaboration and camaraderie between the project’s many contractor groups.
- Delivering award-winning, well-liked monthly content with broad appeal.
Every team member at Hinkley Point C (HPC) works to one shared mission: to build a nuclear power station that will support the UK’s future energy needs.
Making this happen is a huge number of different contractors with an array of specialist construction skills spread across the mammoth site.
To help unite team members behind their purpose and create a sense of ‘one team’, EDF Energy recruited 44 to produce strong, consistent and people-focused monthly publication. With an ever-shifting workforce that has to engage, our challenge was to create an accessible, entertaining break time read in a print format.
Drawing on our content strategy and planning, stakeholder management, journalism, publishing and print design skills, we’ve delivered The Point, a high-impact, ‘red-top’-style, tabloid newspaper. The 44 team works closely with the Internal Communications team and contractor communication reps to produce a monthly content ‘snapshot’ that highlights collaboration, learnings and shared achievements, and encourages pride in the project.
The Point has won two Awards of Excellence since launch: at the IoIC Central and North Awards in 2017 and at the IoIC National Awards in the same year.