Creative Content and Channels

Great content is our happy place. And we’re never happier than when we’re finding a solution that inspires and excites. Content has never had to work so hard. But we have the experience to navigate through the noise and deliver high-quality, creative content with a measurable impact.

Editorial

We know that well-designed publications can help foster a thriving workplace culture that connects colleagues and amplifies employee involvement, satisfaction and commitment.

How can print publications benefit my organisation?
Print publications are a great way to communicate important messages. Think: a big front-page splash about a new initiative, a clear instruction to turn to an impactful feature with graphics, pictures of your people, pull-out quotes and a clear call to action.

What if my audiences are hard-to-reach?
A combination of online and physical solutions can engage hard-to-reach audiences. Often, we find these hard-to-reach employees prefer to pick up a bright print publication, save a PDF to browse or download an app to their phone.

How can you ensure publications are read?
We work with you to get under the skin of your channels and audiences before crafting copy and developing striking design and engaging campaigns that are relevant and timely, and we regularly share insight into what’s working and what can be improved.

Video, Animation and Podcasts

Audio and visual solutions can really aid storytelling. Video and animation can engage audiences with visual messaging and simplify complex content, while podcasts provide on-the-go listening, enabling convenient absorption of insights.

Why do videos make effective internal communications?
Visual storytelling simplifies complex messages and boosts engagement with dynamic content. It can be a great way of showcasing colleague voice too. We find strategic comms or thought leadership pieces often work well in this format.

How can I use animation?
Animation can help with streamlining training and onboarding, clarifying change communications and promoting initiatives, events or employee recognition. We help you create solutions that can add a fun aspect to messaging, enhance understanding, and strengthen connections.

What is the value in producing podcasts?
Podcasts provide a flexible and convenient channel for delivering information. They accommodate on-the-go listening, enable employees to engage while multitasking, foster continuous learning, and add a sense of involvement in your company’s narrative.

Tone of Voice

We bring our wealth of experience in working with large and small organisations along with industry best practice to assist you in shaping, maintaining and communicating your company’s tone of voice.

Why is establishing a consistent tone of voice crucial for effective communications?
A consistent tone of voice reinforces your company’s identity, values, and culture. It fosters clarity, trust, and understanding, ensuring that messages are conveyed accurately and resonate with employees.

Can you help develop a tone of voice?
By gathering feedback and undertaking research we can help to refine and define your tone of voice and ensure consistent messaging throughout your company. We develop content that embodies the colleague voice, enhances engagement and aligns with your brand identity.

“We’d been looking for new and engaging ways to reach our people, especially front-line employees, for a while, but were concerned that our in-house team wouldn’t have the resources to produce it. We spoke to 44, and the team confidently walked us through the process, injecting lots of creativity and passion. The publication landed without a hitch and has been a huge success.”

James Hayward, Senior Internal Communications and Employee Engagement Manager,
Siemens Mobility