Meet our new recruit… Amy Newton-Alexakis
44’s new Marketing and Business Manager Amy Newton-Alexakis lets loose on changing careers, pushing process, and her love of all things Italian…
Before joining 44, I was National Charity and Events Manager for a large retail company, working alongside their national charity partner – Cancer Research UK. I developed their charity strategy and the ‘charity champions’ programme, recruiting regional champions from stores across the country. As part of the role, I also organised nationwide sales roadshows for head office and store management, and many other events. My biggest achievement was raising more than £155,000 in the first year of the partnership, so Cancer Research UK will always be close to my heart.
I’ve just completed a Chartered Institute of Marketing diploma, so I wanted a career that made the most of my new skills and would allow me to continue learning. The role of Marketing and Business Manager is perfect for me. I’m here to grow the business, both in size and impact on the world of internal comms. I’m looking forward to being unleashed on our social media platforms too!
Everyone’s really friendly! Right from the start, people have been approachable and there’s a great atmosphere. Having previously worked in big organisations, it’s refreshing to work in a smaller team. There’s a strong work ethic and everyone will push themselves to ensure they get everything done, but at the same time everyone pulls together to ensure that others have the support they need.
I have a lot of experience in large corporate companies, so I can bring that knowledge and way of working to the agency. I hope to introduce new processes behind the scenes, and drive attention to detail across all areas too. For my development, I’m going to be directly involved in marketing and reaching out to prospective clients – and putting my new degree to the test.
In the past, I’ve been PA to various chairmen and CEOs, so I know how to handle difficult situations and work under pressure. I’m big on process – it’s the way I like to work in business and it’s how I would like others to be. I’m a planner and deadlines don’t phase me – but I refuse to miss one.
I love travelling, reading, binge-watching addictive TV (Stranger Things was my latest find, which I absolutely loved), yoga, going out for dinner and catching up with friends and family. For the last four years I’ve volunteered at my local Dogs Trust in Kenilworth – it’s such a great charity.
There are too many to choose from, as I have a very eclectic taste in music! But I’ve always loved the Foo Fighters; they’re my go-to band if I need a pick-me-up. If I’m feeling a little more reflective, I listen to the likes of Laura Marling or Ludovico Einaudi.
Again, there’s too much choice, but I loved reading The Clan of the Cave Bear by Jean M Auel. Other favourites are CJ Sansom’s Shardlake series and also Sapiens: A Brief History of Humankind by Yuval Noah Harari.
One of my favourite films is Apocalypto – it just blew me away. Other favourites are Love Actually, (a must-watch at Christmas) and of course all of the Harry Potter films – which reminds me, they should be my next binge watch!
I couldn’t live without my iPhone. Which is quite sad really…
I’ve completely fallen in love with Italy. I love everything about the country – the landscapes, the food (and the wine!) and the people. My favourite place is Florence, it’s just stunning and like something out of a fairy tale.