Skip to content

Case study: 2 Sisters Food Group

From animation to accident reduction

  • Series of animations that increased safety awareness in a 23,000-strong workforce
  • The campaign helped to reduce the number of accidents in the business
  • Award Winner: Award of Excellence at the IoIC Central and North Awards 2014.

Powerfully communicating good safety practice can be the difference between life or death. Yet for the 2 Sisters Food Group it’s no easy feat, especially when you consider its employee demographic: a workforce of 23,000 employees across the country speaking 42 different languages.


The creative solution was simple – entertaining storytelling. Through a series of six fun animations, the 44 team created four characters that embodied both bad and good health and safety practice, visualised in a high-quality, memorable way to ensure the messages had maximum impact and universal appeal.


Since the animations were shown, there has been an overall drop in the number of accidents at 2 Sisters to the point where it is now below food industry average. The digital campaign also received an Award of Excellence at the recent IoIC Central and North Awards.

“The animation developed by 44 Communications was high-quality, simple, effective and targeted at the audience of multi-cultural workers in the food industry.”

Head of Heath & Safety, 2 Sisters Food Group.
Call me!