From animation to accident reduction
- Series of animations that increased safety awareness in a 23,000-strong workforce
- The campaign helped to reduce the number of accidents in the business
- Award Winner: Award of Excellence at the IoIC Central and North Awards 2014.
Powerfully communicating good safety practice can be the difference between life or death. Yet for the 2 Sisters Food Group it’s no easy feat, especially when you consider its employee demographic: a workforce of 23,000 employees across the country speaking 42 different languages.
The creative solution was simple – entertaining storytelling. Through a series of six fun animations, the 44 team created four characters that embodied both bad and good health and safety practice, visualised in a high-quality, memorable way to ensure the messages had maximum impact and universal appeal.
Since the animations were shown, there has been an overall drop in the number of accidents at 2 Sisters to the point where it is now below food industry average. The digital campaign also received an Award of Excellence at the recent IoIC Central and North Awards.