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Case study: Seafresh

Making waves through a new visual identity and corporate narrative

  • Market-leading seafood producer with more than 3,000 employees
  • Revamped brand identity and communication strategy
  • Creativity driving culture change across this multi-national business
THE CHALLENGE

How do you create a unified working culture among 3,000 employees and across sites which span three different continents? The Seafresh Group is a market leader in the sourcing and supply of warm water prawns – and needed an engaging, professional and integrated approach to its brand, customer marketing and employee communications.

THE SOLUTION

Working with the Seafresh Group management team, 44 crafted a new proposition, mission statement, values and guiding principles for the company. This was supported by a new visual identity and a suite of print and digital communications collateral, from logos, brochures and customer presentations to employee handbooks, training material and an all-new employee print and digital publication.

THE RESULTS

The new values have done more than just communicate – they helped structure and drive all of the company’s performance reviews.

“Our collaboration with 44 has been a valuable and interesting exercise for the business. We now have much slicker communication material that has gone down very well with employees. The values and messaging which came out of our work with 44 has captured the imagination, and are helping us communicate who we are and what we’re all about.”

Elaine O’Sullivan, Head of HR and Compliance