Making waves through a new visual identity and corporate narrative
- Market-leading seafood producer with more than 3,000 employees
- Revamped brand identity and communication strategy
- Creativity driving culture change across this multi-national business
How do you create a unified working culture among 3,000 employees and across sites which span three different continents? The Seafresh Group is a market leader in the sourcing and supply of warm water prawns – and needed an engaging, professional and integrated approach to its brand, customer marketing and employee communications.
Working with the Seafresh Group management team, 44 crafted a new proposition, mission statement, values and guiding principles for the company. This was supported by a new visual identity and a suite of print and digital communications collateral, from logos, brochures and customer presentations to employee handbooks, training material and an all-new employee print and digital publication.
The new values have done more than just communicate – they helped structure and drive all of the company’s performance reviews.