Creating a modern brand for Premier Food's training academy
- Premier Foods has around 4,000 colleagues based at 13 locations across the country
- 70 presentation packs were created for its Marketing Academy launch event
- Bespoke logos and materials were designed and rolled out to a tight timeframe
Premier Foods needed a unique logo and associated artwork to give its new Marketing Academy its own appealing brand and personality. The new logo had to be adaptable enough to be incorporated into a presentation pack, roller banners and PowerPoint presentation graphics. The timescale was short – everything needed to be ready for the first training event in less than a month. As well as the main logo, Premier Foods also asked for six icons to be designed which would illustrate the key competencies around which the training had been developed.
The logo and icon concepts were developed, reviewed, refined and then presented on a variety of materials for the 2016 launch event. 44 worked with Premier Foods to develop the creative ideas based around details in a tight brief, built on the client’s feedback, and then produced a logo and associated icons which worked on all levels.
Fast turnaround and regular, clear communication with the client meant the new collateral provided modern and clean branding for the Premier Foods Marketing Academy. The client was subsequently delighted with all the elements which made up the project.