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Case study: Premier Foods

Creating a modern brand for Premier Food's training academy

  • Premier Foods has around 4,000 colleagues based at 13 locations across the country
  • 70 presentation packs were created for its Marketing Academy  launch event
  • Bespoke logos and materials were designed and rolled out to a tight timeframe
THE CHALLENGE

Premier Foods needed a unique logo and associated artwork to give its new Marketing Academy its own appealing brand and personality. The new logo had to be adaptable enough to be incorporated into a presentation pack, roller banners and PowerPoint presentation graphics. The timescale was short – everything needed to be ready for the first training event in less than a month. As well as the main logo, Premier Foods also asked for six icons to be designed which would illustrate the key competencies around which the training had been developed.

THE SOLUTION

The logo and icon concepts were developed, reviewed, refined and then presented on a variety of materials for the 2016 launch event. 44 worked with Premier Foods to develop the creative ideas based around details in a tight brief, built on the client’s feedback, and then produced a logo and associated icons which worked on all levels.

THE RESULTS

Fast turnaround and regular, clear communication with the client meant the new collateral provided modern and clean branding for the Premier Foods Marketing Academy. The client was subsequently delighted with all the elements which made up the project.

“The 44 team were great to work with and have made our training look really professional and unified. Throughout the project our feedback was taken on board and presented with creative twists and a variety of options.

“We had quite short deadlines and the team were really helpful in making sure we consistently hit our time frames and gave us the quick turnaround we needed.”

Jemma Woolley, Marketing Information Manager, Premier Foods