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Case study: National Grid UK

Making content count for National Grid

  • 0.5% – the amount of a company’s annual revenue which can be awarded by Ofgem as a result of the SEIS submissions
  • 1st – the ranking National Grid Gas Distribution scored when its submission was measured against its competitors

Every May, National Grid submits a report to industry regulator Ofgem. Known as the Stakeholder Engagement Incentive Scheme (SEIS) submission, the report shows how National Grid has engaged with people and organisations with a vested interest in the energy industry over the previous 12 months. Depending on how the submissions are scored, National Grid has the potential to earn 0.5% of annual allowed revenue, as a recognition of how it is engaging with and benefiting stakeholders.


The 44 team was asked to manage the design and editing of the SEIS submissions for all three of National Grid’s regulated networks: Gas Distribution, Gas Transmission and Electricity Transmission. The challenge from a communications perspective was to help tell the story visually and editorially in a very concise way that delivered maximum impact. Ofgem requested no more than 20 pages per network, so there was a great emphasis on making every word count. The 44 team worked closely with each of the network teams to edit supplied material to fit the National Grid tone of voice and Plain English requirements and produce visual concepts and final designs.


“I just wanted to share with you the results from our stakeholder incentive submission – we came first! A huge thank you as you both played an important part in getting us to this position and I’m really proud of the final article which we produced.”

Gemma Norton, Stakeholder Engagement Manager in National Grid Gas Distribution.