New channels for a refreshed business
- Objective: To reflect Marston’s vision and inspire its people
- A new-look, quarterly magazine distributed to more than 13,000 readers
- An exclusive app available across mobile, tablet and desktop devices
With more than 13,000 people working at more than 1,700 pubs, breweries and support sites, Marston’s is the UK’s leading pub and brewery business. Operating within a challenging marketplace, it needed a new suite of comms channels to excite and inform its workforce.
Positioning all channels around Marston’s new Ambition, Purpose and Ways of Working, we launched The Place, a new quarterly people magazine, created a magazine app which includes exclusive, media-rich content, and produced a microsite for regular updates on news, employee offers and vacancies. To promote the launch, we also created a targeted print and digital campaign.
Early analytics show that people are engaging with our multi-platform approach. In the first week after the launch, there were more than 1,000 users visiting the microsite or app. Session duration on the tablet and mobile version of the app is strong, with an average of two minutes.