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Case study: Marston’s

New channels for a refreshed business

  • Objective: To reflect Marston’s vision and inspire its people
  • A new-look, quarterly magazine distributed to more than 13,000 readers
  • An exclusive app available across mobile, tablet and desktop devices
THE CHALLENGE

With more than 13,000 people working at more than 1,700 pubs, breweries and support sites, Marston’s is the UK’s leading pub and brewery business. Operating within a challenging marketplace, it needed a new suite of comms channels to excite and inform its workforce.

THE SOLUTION

Positioning all channels around Marston’s new Ambition, Purpose and Ways of Working, we launched The Place, a new quarterly people magazine, created a magazine app which includes exclusive, media-rich content, and produced a microsite for regular updates on news, employee offers and vacancies. To promote the launch, we also created a targeted print and digital campaign.

THE RESULTS

Early analytics show that people are engaging with our multi-platform approach. In the first week after the launch, there were more than 1,000 users visiting the microsite or app. Session duration on the tablet and mobile version of the app is strong, with an average of two minutes.

“What I like most about 44 Comms is that they truly understand our business, our people and our needs. This effort to get under the skin of our business has really paid off in the early results we’re experiencing and the amazing feedback we’re getting from both our people and from external communications colleagues. The look, feel and tone of the communication suite really does portray what Marston’s is all about and helps to create a connection with our Ways of Working, through both hearts and minds.”

Vicky Fletcher, Group People Communications Manager