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Case study: EDF Energy

Uniting a large, disparate, multi-contractor workforce with engaging communications

  • Launching a channel for the UK’s first new nuclear power station in a generation.
  • Building collaboration and camaraderie between the project’s many contractor groups.
  • Delivering award-winning, well-liked monthly content with broad appeal.
THE CHALLENGE

Every team member at Hinkley Point C (HPC) works to one shared mission: to build a nuclear power station that will support the UK’s future energy needs.

Making this happen is a huge number of different contractors with an array of specialist construction skills spread across the mammoth site.

To help unite team members behind their purpose and create a sense of ‘one team’, EDF Energy recruited 44 to produce strong, consistent and people-focused monthly publication. With an ever-shifting workforce that has to engage, our challenge was to create an accessible, entertaining break time read in a print format.

THE SOLUTION

Drawing on our content strategy and planning, stakeholder management, journalism, publishing and print design skills, we’ve delivered The Point, a high-impact, ‘red-top’-style, tabloid newspaper. The 44 team works closely with the Internal Communications team and contractor communication reps to produce a monthly content ‘snapshot’ that highlights collaboration, learnings and shared achievements, and encourages pride in the project.

THE RESULTS

The Point has won two Awards of Excellence since launch: at the IoIC Central and North Awards in 2017 and at the IoIC National Awards in the same year.

“The Point is one of the most popular ways for the workforce to receive information and the team really enjoy being featured in the newspaper – they like to see their colleagues and the work they’re doing in the spotlight.”

Internal Communications Manager, EDF Energy, NNB