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Case study: Biffa

Boosting sales for the UK’s leading waste business

  • UPLIFT  is a quarterly digital magazine for Biffa’s corporate customers
  • Readership times well above five minutes per session
  • Promotional emailer achieves above industry average open and click-through rates
THE CHALLENGE

Biffa, one of the largest UK-based waste management companies, needed a smarter way to engage its corporate customers, increase sales and showcase its expertise and innovation.

THE SOLUTION

The answer lay in the creation of a new content marketing channel. Supported by targeted email campaigns, UPLIFT is a quarterly digital magazine that’s now the foundation for Biffa’s corporate communications. Whether it’s investigating industry hot topics, updating readers on business developments or sharing corporate social responsibility stories, UPLIFT uses good storytelling and quality digital design to market Biffa in a completely different way.

THE RESULTS

In its first three issues, UPLIFT reached an audience of 900 individual target readers, achieving over 8,000 page views. Readership times were well above five minutes per session.

“Working alongside 44 Communications, Biffa has crafted an effective platform which enhances our customer communications. Delivering a blend of quality, engaging content, UPLIFT has established itself as an important and effective part of our corporate communications mix.”

Simon Jones, Marketing Manager – I&C Corporate, Biffa.