Boosting sales for the UK’s leading waste business
- UPLIFT is a quarterly digital magazine for Biffa’s corporate customers
- Readership times well above five minutes per session
- Promotional emailer achieves above industry average open and click-through rates
Biffa, one of the largest UK-based waste management companies, needed a smarter way to engage its corporate customers, increase sales and showcase its expertise and innovation.
The answer lay in the creation of a new content marketing channel. Supported by targeted email campaigns, UPLIFT is a quarterly digital magazine that’s now the foundation for Biffa’s corporate communications. Whether it’s investigating industry hot topics, updating readers on business developments or sharing corporate social responsibility stories, UPLIFT uses good storytelling and quality digital design to market Biffa in a completely different way.
In its first three issues, UPLIFT reached an audience of 900 individual target readers, achieving over 8,000 page views. Readership times were well above five minutes per session.