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Case study: Barclaycard

World-class creative for an innovative payments business

  • Winner of the IoIC Central and North Awards Print Design class in 2015, 2016 and 2017.
  • Winner of an IABC Gold Quill Merit Award in 2016.
  • Winner of first prize in the Best Magazine category at the 2016 FEIEA Grand Prix.
THE CHALLENGE

How do you create the visual statement of a company culture?

As a brand, Barclaycard has innovation in its DNA. In keeping with this spirit, the Corporate Communications team challenged 44 to revitalise The Globe, the company’s primary print channel for colleagues (and one also available digitally) with some bold, inventive and ambitious creative design.

THE SOLUTION

Providing creative conceptual work, digital development and print and web design, supported by end-to-end project management and focus group evaluation services, we crafted a high-quality magazine and microsite solution that has a unique identity among Barclaycard’s channels.

Gone was the old A4 news magazine and in its place came a contemporary compact-sized, perfect-bound publication, delivered to a discerning international audience.

The Globe’s look and feel were reinvigorated with daring creative concepts, stylish portrait photography and a bold set of brand guidelines, all carried through seamlessly into the online equivalent.

THE RESULTS

A reader survey revealed that 98% reacted positively to the redesign, 92% would recommend the magazine to a colleague and 96% thought the stories were better following the multi-award winning visual refresh.

“I absolutely noticed the new design. It has a very professional look and feel, and the photography is high quality and very good. The magazine is slick, sharp and clear.”

Business Manager, Barclaycard US.
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