An Uplifting experience
It was on with the dinner jackets as we accompanied Biffa to the tenth annual CorpComms awards in London.
UPLIFT by Biffa – a quarterly digital magazine for Biffa’s corporate customers, produced by 44 – was up for the Best Corporate Publication award.
It narrowly missed out on the top prize, but being shortlisted alongside leading CorpComms is definitely an achievement in itself.
“UPLIFT by Biffa is going into its seventh issue,” said Simon Jones, Biffa’s Marketing Manager for I&C. “And each one is better than the last. Being nominated for the CorpComms awards is a celebration of how we’re constantly improving in order to inform our corporate customers and provide thought-leadership.”
Alan Coates, digital content specialist at 44, said: “Producing each issue of UPLIFT by Biffa requires the skills of our team of writers, photographers, designers and videographers. Backed by measurement at every customer touch-point, we’ve been able to constantly improve and I think it was because of this that we have enjoyed our recent success.”
Clearly, the only way is up for UPLIFT.